What changes in location-based gaming is the Trigger - the first step - pulling players into the game. that build long-term investment (reaching level 1000+ on a saga map)Īll successful games use this loop to drive long-term retention.with variable rewards (sometimes I win, sometimes I lose).which has short, effective sessions (playing a quick match 3 level).a player sees a visual trigger to enter the game (a player is bored, sees the icon on their phone).Taken from “Hooked” a book by Nir Eyal, we have a framework for what drives retention in apps and games. What I mean by trigger here comes from psychology. My hypothesis is that the success of Pokemon Go was partly based on branding, partly based on virality, but mostly because of the retention differences when using location as a trigger for gameplay. So what really drives Pokemon Go’s staggering retention curve? (Seen below) AR was used for marketing rather than as a retention mechanic. AR-mode actually just makes the catching gameplay harder and more inconvenient. It’s just allowing players to play the catching mode using their camera. True AR (using visual recognition to superimpose virtual items onto the real world) isn’t a major component of Pokemon Go. Many players report turning off AR mode pretty quickly after playing. While Pokemon Go does have Augmented Reality components to it, its novelty wears off fast. Some have pointed to the rise of Augmented Reality as a reason for Pokemon Go’s success - but this isn’t really true. AR mode is more of a hinderance than a key gameplay element.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |